Client
Audible
Agency
Fold7
Services
Advertising
Brief
Reposition Audible audiobooks as a travel portal.
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People wanted to escape more than ever
In 2020, with lockdown in full swing, the UK was going nowhere for its summer holidays. But, working with Fold7, Audible took British tourists even further afield than the usual two weeks in Spain. Wittily appropriating the iconic imagery of the golden age of travel, ‘Fly Audible’ repositioned Audible audiobooks as a travel portal that allowed listeners to escape lockdown and take a trip to the farthest reaches of their imaginations.
With innovative production funding through our commercial engine Miroma Outcomes, the campaign led to 80% brand recall and a 29% increase in homepage visits.
“A glorious fit of fauxstalgia that had us swooning” Campaign
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The results
9%
increase in App Store traffic
12%
increase in SEO traffic
29%
increase in homepage visits
19%
increase in paid search impressions
80%
brand recall