MX Location Appoints Susie McAvoy as First UK Managing DirectorMX Location which is part of the Miroma Group has shared a major milestone in their growth journey with the appointment of Susie McAvoy as their very first UK Managing Director.
Susie McAvoy brings with her a wealth of experience from a distinguished 15-year career at IPG’s RapportWW, where she led high-impact campaigns for major brands including American Express, Tesco, Spotify, and Sky. Her deep industry expertise and strategic vision make her a standout leader in the world of Out-of-Home (OOH) media.
In her new role at MX Location, Susie will spearhead UK operations, focusing on delivering innovative and results-driven OOH solutions. She’ll be leading with a strategic framework built on five core pillars:
- Data & Technology
- Location Intelligence
- Audience Targeting
- Attention Metrics
- Commercial Efficiency
With Susie at the helm, we’re confident in her ability to provide clients with exceptional service, smarter strategy, and unmatched value in OOH media.
