Miroma Group, the UK’s largest independent global marketing business, has named Meta’s Rahul Chopra, former Global Director of Instagram Reels, as Chief Strategy Officer in a newly created role based in New York.

Chopra has in-depth experience building market-leading global products and businesses at some of the biggest and most well-regarded companies in the world, including News Corp, Dow Jones, Storyful, Snap, and most recently Meta.

Over the past two and a half years he has held positions at Meta including Director at Facebook App and most recently Global Director of Instagram Reels and Camera. Here, he helped Meta launch and scale products from Instagram’s Reels to a portfolio of monetisation products ranging from the video ads business to things like subscriptions, tipping, commerce, and NFTs. He also spearheaded the strategy for Facebook’s $1bn Creator Fund, later running the team that oversaw the development and execution of programs that would invest that money into the creator economy.

Prior to Meta, Chopra spent over three years at Snap where he held positions including Head of Stories Everywhere, Global Head of Strategic Initiatives, and before he left in 2021, Global Head of Strategy and Operations, Bitmoji. Across his various positions, he oversaw content strategy, market development, global strategic initiatives and business operations for Bitmoji. Previous to this Chopra was CEO at digital agency Storyful and before that, SVP & Global Head of Video at News Corp.

At Miroma Group, Chopra will work with the executive team and the agency CEOs across all markets and marketing disciplines to oversee the continued growth of thegroup as well as the growth of quality content, creative, and the integration of AI services, especially where they intersect, as well as working through cross synergy opportunities with other portfolio companies that come via the group’s investment arm Miroma Ventures.

With over 300 clients across 23 agencies in 13 markets, Miroma Group is one of the world’s largest and leading independent global marketing businesses. With a reputation for unlocking value and driving growth for disruptive brands including the likes of Spotify, Amazon, Netflix, Disney, and eBay, the group’s award-winning agencies that include Buzz16, Fold7, Wake The Bear and Contented, as well as investment arm Miroma Ventures.

Chief Strategy Officer at Miroma Group, Rahul Chopra, said: “I am absolutely thrilled to join Miroma Group as its first Chief Strategy Officer. I have long admired the company’s commitment to pushing the envelope and challenging conventional thinking with its long history of creating new ways of working and new ways of thinking. I look forward to collaborating with the talented teams across the group, fueling their creative spirit, and crafting strategies that will propel us towards new frontiers of success.”

Marc Boyan, Founder & CEO of Miroma Group, commented:“We are truly excited to welcome Rahul on board. Meta is at the forefront of innovation in marketing, media, and content, and attracting someone of Rahul’s caliber, who led the groundbreaking Instagram Reels, reflects our company’s ambitions and continuous development. Having had the opportunity to get to know Rahul and follow his journey closely, his exceptional talent and unwavering dedication and curiosity makes him an invaluable asset to our team.”