In a striking fusion of style and refreshment, creative agency Fold7 has once again teamed up with 1664 Blanc (part of the Carlsberg Group) for the bold and imaginative ‘Bottle As Art’ campaign, unveiled during London Fashion Week.

Now in its second year, the campaign returned to the heart of Oxford Street with a fresh twist, capturing the attention of both fashion aficionados and casual passersby. Designed to challenge conventional perceptions of beer, the initiative reimagines 1664 Blanc bottles as avant-garde fashion pieces, blurring the lines between beverage and couture.

This year’s activation pushed creative boundaries even further, continuing Fold7’s mission to disrupt expectations and introduce the world of fashion to new audiences. Through the lens of art and design, the campaign celebrates the spirit of transformation — turning everyday objects into symbols of style and self-expression.

By merging the vibrant aesthetics of 1664 Blanc with high fashion, Fold7 and the Carlsberg Group are redefining what beer can represent, one bottle at a time.